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OMSI Science Store:
Portland
The Oregon Museum of
Science and Industry Science Store was designed around a scripted storyline,
involving the mysterious Dr. ISMO. Freeman designed the whole store as a
laboratory, filled with scientific materials, which were, of course, the
merchandise.
The storyline fully developed in the fixtures and special
displays designed by Ray Freeman and executed by Marvin
Wetzel.
Architect: Ray C. Freeman III Fabricator: Marvin L.
Wetzel
For additional information, click
here |
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Botticelli Cafe: Seattle
The twenty-year old counter is still in good shape, but the rest of
this cafe is showing its age. This is a comprehensive make-over, based on the
idea of retail as theater.
We have
coordinated all of the retail fixturization into a planar proscenium that
separates the customer from the kitchen and staff, and made the kitchen back
counter into a stage set.
Architect: Ray C. Freeman
III Contractor: Marvin L.
Wetzel
For additional information, click
here. |
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Mr. Rags: Everett & 12
Others
A prototype and
implemention of 13 new stores for Mr. Rags, in Washington, Oregon, Idaho,
Montana, and Utah. All the same in concept and details, but each one different
in configuration and execution.
The most successful of these from many
points of view, including budget, schedule, and excellence of fit and finish,
was the one built by Marvin Wetzel at the Everett Mall.
Architect: Ray
C. Freeman III Contractor: Marvin L. Wetzel
For
additional information, click here |
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FILA Fixture Program: Worldwide
A complete branded store point-of-purchase system, This design was
the winner of an international call for submissions by FILA International, and
incorporated shoe and clothing shelves, hanging space, and signage into a
flexibile, modular system, and was fabricated in Seattle for use
worldwide.
Ray once saw
this fixture in use in a FILA store in Hong Kong.
Designer: Ray C. Freeman III Fabricator: Clark Productions,
Inc.
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ZEBRACLUB II: Seattle
We were tasked with creating an exciting retail
environment without any fixtures or product, which were to be provided by a
number of individual vendors, each designing and merchandising their own
100-square-foot area of the store.
This called for an extremely
aggressive design solution which included catwalks, a control tower, and other
industrial imagery, which provided a visual, mechanical, and electrical
infrastructure that unified this cutting-edge retail
environment.
Architect: WORKSHOP 3D Design
Studio Contractor: WORKSHOP 3D & Marvin L.
Wetzel |
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CITTERIO:
Broadway Market, Seattle
The client gave us
fifteen days to design, obtain approval, and build this retail environment,
which included two spaces facing each other across the mall at the Broadway
Market. He then left town and showed up ten days later to merchandise his
store, which was ready and waiting.
The design employed both unusual materials such as copper
circuitboard material for the cash desks and unusual fixtures, such as
counterbalanced clothing displays that reacted when the customer took a piece
of clothing off the rack.
Architect: Ray C. Freeman III Contractor: Marvin L.
Wetzel
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Instinct Clothing Fixture
Program
The original ZebraClub
utilized the same display and merchandising strategy as the one that we
designed. This fixture program was originally designed for a 100-square-foot
area inside the original store. Using a number of lines run from the end of the
display arms through pulleys to cleats, the fixture could be re-configured to
feature different clothing on an hourly basis.
After building this
fixture for the ZebraClub, we were asked to generalize and modularize the
design for use in other stores around the countrly.
Designer: Ray C. Freeman
III Fabricator: Ray C. Freeman III
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